Hi everyone, and welcome to the first episode of the Digital Disruptors podcast.
We are your hosts: Sheyaf Hashim, Monash Unny, and Nabeel Azeez.
What is the Digital Disruptors Podcast?
As a savvy marketer in Dubai, you probably listen to your fair share of business and marketing podcasts as part of your continuing education.
There are a lot of amazing podcasts out there from elite marketers giving you the latest strategies and tactics to achieve success.
While enjoying them, though, you’ve probably thought to yourself,
How come marketing in Dubai isn’t this advanced yet?
Who’s Dubai’s Frank Kern, Glen Allsop, or Neil Patel?
[Insert whichever marketing badass you favor.]
How do we know this?
We know it, because we are you.
We also know if you are listening to this podcast you might just be a Frank Kern, Glen Allsop, or Neil Patel in the making.
This podcast is the result of us wanting to “scratch our own itch” (one of Tim Ferriss’s rules for startup success.)
We really wanted to listen to a cutting-edge marketing podcast that exclusively focused on Dubai and the wider U.A.E.
We wanted to hear the elite marketers, growth-hackers, and influencers interviewed for their insights and expertise as it relates to marketing and advertising in Dubai.
We also want to share our own knowledge with the wider marketing community over here.
This is where we toot our own horn because you don’t work with 100+ clients without picking up a thing or two.
Who is Digital Disruptors for?
This podcast is for digital marketing professionals working in agencies or in-house marketing departments in Dubai.
It’s for freelance marketing consultants and startups with a tiny budget looking to bootstrap their marketing.
It’s for growth hackers, social media influencers and industry thought leaders.
If marketing is the only thing you do or a large part of what you do, Digital Disruptors is for you.
When will you publish new episodes?
New episodes will be published once a week, every Sunday.
Subscribe to our mailing list via the form on the sidebar or at the bottom of this post to receive updates whenever a new episode is live.
or an app like Podcast Addict so your feed gets updated automatically when new episodes are live.
Time Stamped Show Notes
[00:40] Nabeel explains who the Digital Disruptors podcast is for.
[01:45] Monash defines what we mean by disruption.
[02:15] Nabeel demonstrates disruption using an offline marketing example that everyone hates…business cards of massage parlors stuck on cars.
[03:22] Monash says there are approximately 50,000 search engine queries per month for “massage parlor” and related keywords. Sheyaf is amused and asks why Monash is looking up massage parlors online.
[03:50] Nabeel has an epiphany about the massage parlor business in Dubai.
[04:30] Sheyaf reminisces about growing up in Dubai and how much technology infrastructure has improved by leaps and bounds in the country.
[06:10] Nabeel talks about the 2016 U.S. Presidential election and mentions Donald Trump’s ability to dominate the news cycle, getting as much as $5 billion in free advertising by the time the elction was concluded.
[06:50] Nabeel talks about the Trump campaign’s highly optimized digital marketing strategy which was managed by his son-in-law ” target=”_blank”>Jared Kushner.
[07:50] Sheyaf gives us another Dubai flashback, this time on taxicabs.
[08:55] Nabeel gives us an example of a young, scrappy company called PRServe disrupting the public relations space with performance-based PR (i.e. the company only gets paid when they get you results.) The traditional model is you pay a PR agency an extortionate retainer with no guarantee of results.
[09:00] Sheyaf raps up the episode and explains our plans for interviewing guests on the show.
[11:10] If you have any topic or guest invite ideas, send an email to sheyaf [at] ubrik [dot] com.
Help us make Digital Disruptors the #1 Business and Marketing Podcast in the region
The first few weeks of a new podcast release are crucial.
We want to get Digital Disruptors featured in the “New and Noteworthy” section in iTunes because it will help as many people as possible benefit from the information we share.
To do this, we ask that you please leave us a rating and review on iTunes.
Here’s what’s in it for you
We aren’t just asking for a favor.
We’re all about providing value to our listeners.
So here’s the deal.
When you leave us a rating and review on iTunes also do the following:
- Write your full name and your website URL in the review – we will do a listener shout-out episode and mention both your name and your website
- Ask us any question (or several) you want related to marketing or business in Dubai – we will do a Q&A episode where we answer listeners’ questions
Understand, these are not token gestures.
Getting your name and website getting mentioned on our show may lead to you getting customers/clients and making a ton of $$$.
Getting your business and marketing questions answered for free is a no-brainer – especially when we command 100s of dollars per hour in consulting fees.
Not a bad ROI for 5 minutes of work submitting a review, right?
Here’s the iTunes link again.
How to leave an iTunes review
1) Open up your iTunes app and search for “Digital Disruptors.”
2) Click on the Digital Disruptors logo.
3) Click on “subscribe,” then on “ratings and reviews,” and then on “write a review.”
4) Click on the number of stars you want to rate us, then title and write your review (don’t forget to write you name and website URL, and to ask a question if you have one.)
5) Click on “submit.” You’re done. Thanks for submitting your rating and review. 🙂